Software by humans for humans.

Diskette does a lot of thinking and talking about software and how it can make life simpler and easier for everyone.

We are Diskette

As a team we are responsible for some really good things and have a track record of making things work for the better. We like to think that we are full of good ideas and at Diskette we are setting about proving it. We are powering the brightest, boldest, iconic, industry-changing companies of the future.

Work for
the better

We are uncovering new ways of bringing software products to market. By combining a dedicated software team with a unique idea validation process, our solutions efficiently address common problems in unique ways.

We've been doing this for a long time. We are veterans of several successful startup exits, and the go-to team for organisations that value quality, integrity and technical excellence. Our customers have ranged from Lloyds Banking Group to the British Army. Big problems, serious organisations, software that has to work.

We make software applications that tackle big ideas. No little things. Big stuff only.

Meet the team

Phil is a world-class sales professional with an expert eye for the customer experience and journey. Jon is an acknowledged software expert with a passion for great product and great design.

Together, their partnership has resulted in a trail of happy customers across the globe. They believe in the power of starting small and growing fast on a global scale.

Jon Davies and Phil Simmonds are the founders of Diskette.

The Diskette team is full of clever people doing clever things.

Services

This is what we do. We've built many successful SAAS products and have a track record of delivering software that truly makes life simpler and more productive.

01 – Build

Software Development

Bespoke software, from discovery through to delivery.

End-to-end bespoke software solutions, tailored precisely to your business needs. From discovery through to delivery, we craft intuitive, scalable applications designed to fit your users, your data and your goals.

We keep teams small and senior, ship working software early and often, and look after it once it's live.

  • Discovery & scopingUnderstand the problem, the users and the constraints before a line of code is written.
  • Web applicationsRobust, scalable platforms built around the way your business actually works.
  • APIs & integrationsConnect your systems, data and third-party services so they work as one.
  • AI-powered featuresIntelligence built into your product where it earns its place.
  • Cloud & infrastructureSecure, reliable hosting and deployment that grows with you.
  • Support & improvementOngoing care, monitoring and iteration long after launch.
02 – Leadership & advice

Fractional CTO and Consultancy Services

Senior technical leadership and independent advice, when you need it.

Technology decisions are often too important to guess at. That's where we come in. Diskette works with your leadership team for a few days a month, or provides independent advice on a specific decision, project or problem.

We set the technical direction, keep your roadmap honest, and make sure what gets built is the right thing, built the right way. Whether it's an ongoing seat at the table or a short, focused engagement, you get straight answers from people who understand technical risk, ROI and systems that deliver.

  • Technology strategyA clear roadmap that ties technology investment to business goals.
  • Architecture & platformSound decisions on stack, infrastructure and build versus buy.
  • Team & hiringRecruit, structure and mentor engineers, or manage an outsourced team.
  • Delivery & processPractical ways of working that ship reliably without the ceremony.
  • Audits & due diligenceIndependent review of code, systems and suppliers, for investment, acquisition or peace of mind.
  • AI strategyWhere AI genuinely helps your business, where it doesn't, and how to adopt it responsibly.
03 – Design

Product Design

Products that people love to use.

Creating intuitive, user-centred experiences that delight and engage. We blend behavioural insights with aesthetic excellence to design products that people love to use, ensuring every interaction is meaningful and every feature serves a purpose.

Design and engineering sit side by side here, so what we design is what gets built, and ideas are tested with real people before they become expensive.

  • User researchFind out what people actually need, not what we assume they need.
  • UX & interaction designFlows and structures that make complex things feel simple.
  • Interface designClean, distinctive interfaces with real attention to detail.
  • Prototyping & testingPut ideas in front of users early and learn from how they behave.
  • Design systemsReusable components that keep your product consistent as it grows.
  • Behavioural designApply behavioural science so products work with human nature, not against it.
04 – AI visibility

Answer Engine Optimisation

Be the answer when your customers ask AI.

More and more people are asking ChatGPT, Claude, Perplexity and Google's AI Overviews instead of scrolling through search results. If your business isn't in the answer, it's invisible. Answer Engine Optimisation (AEO) makes sure it is.

We've spent years building on top of these models, so we know how they find, weigh and cite their sources. We use that knowledge to make your business the one they trust and recommend.

  • AI visibility auditHow AI assistants currently describe and recommend you, and where the gaps are.
  • Content for answersRestructure your pages so they answer real questions clearly and directly.
  • Structured dataSchema, entities and metadata that make your business machine-readable.
  • Authority & citationsBuild the third-party signals AI models lean on when choosing who to cite.
  • Crawler accessTechnical setup, from llms.txt to indexing, so models can actually read you.
  • MeasurementTrack your share of AI answers over time, not just your search rankings.

9 Years at the Forefront of AI

AI

We've been helping business navigate frontier AI technologies since 2017.

From predictive models and natural language processing to computer vision and recommendation engines - we've delivered AI that actually works. Not demos. Production systems that drive real business value.

Our decade of hands-on experience means we know the difference between AI hype and AI reality. What scales. What doesn't. How to integrate intelligence with meaningful impact.

Intelligent Process Automation
End-to-end workflow orchestration powered by adaptive machine learning.

Semantic Knowledge Retrieval
Enterprise search and RAG systems that understand context, not just keywords.

Conversational AI Agents
Customer service automation with human-level comprehension and response.

Predictive Analytics Platforms
Forecast demand, detect anomalies, and anticipate outcomes before they happen.

Document Intelligence Systems
Automated extraction, classification, and synthesis from unstructured data.

Autonomous Decision Engines
Real-time inference systems that act on complex business logic at scale.